… marketers must take into account people's learned color meanings before they design product
packages, especially if they plan to break with color product category norms (Labrecque & …

In 1959, Niels Lassen illustrated the cerebral autoregulation curve in the classic review article
entitled Cerebral Blood Flow and Oxygen Consumption in Man. This concept suggested a …

As brands solidify their place in social media environments, consumers’ expectations have
amplified, thus spurring the development of technologies to assist with the engagement …

From beverages to consumer electronics, marketers are using color in innovative ways. Despite
this, little academic research has investigated the role that color plays in marketing. This …

This research examines how people manage online personal brands in a Web 2.0 context.
Using a novel mixed-method approach and consenting participants, the authors generated …

… LABRECQUE ET AL. … extruder (CW Brabender) with an L/D of 20 and screw diameter
of .75 in. The extrudates were … 610 L. Accurately weighed samples measuring 1 cm …

The predictions of growing consumer power in the digital age that predated the turn of the
century were fueled by the rise of the Internet, then reignited by social media. This article …

… 9 through 12; Figure 3A), this redistribution being also observed for other caveolae-resident
proteins such as Ras and eNOS (L. Labrecque, D. Gringras, R. Beliveau, unpublished data). …

… L. Immortalization of monkey epithelial cells by specific fragments of Epstein-Barr virus DNA.
… Karran, L. Establishment of immortalized primate epithelial cells with sub-genomic EBV DNA…

The popularity of online rate-and-review websites has increased the importance of word-of-mouth
(WOM) volume (number of ratings) yet the retail literature has not paid adequate …