Participation in Open Data initiatives require two semi-independent actions: the sharing of data produced by a researcher or group, and a consumer of shared data. Consumers of shared data range from people interested in validating the results of a given study to transformers of the data. These transformers can add value to the dataset by extracting new relationships and information. The relationship between producers and consumers can be modeled in a game-theoretic context, namely by using a Prisoners' Dilemma (PD) model to better understand potential barriers and benefits of sharing. In this paper, we will introduce the problem of data sharing, consider assumptions about economic versus social payoffs, and provide simplistic payoff matrices of data sharing. Several variations on the payoff matrix are given for different institutional scenarios, ranging from the ubiquitous acceptance of Open Science principles to a context where the standard is entirely non-cooperative. Implications for building a CC-BY economy are then discussed in context.